Author Archive

The Correct Keywords are the Keys to Success

It does not matter whether you are writing web content; articles for the directories like eZines, or simply writing metatags, keywords must be a vital part of the entire package. The best content in the world will not get read if your website is locked up on page ten of search results. While there are many different aspects to creating a dynamic SEO plan finding the best keywords and using the distribution that is most search friendly is one of the most...

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Tailoring SEO Tactics for 2014

A top quality Search Engine Optimization (SEO) team operates much like a good clothing tailor. A good tailor knows that one size most definitely does not fit all people so in order to get a great fit; one that is comfortable for the wearer, the tailor uses a large number of measurements in the planning and different kinds of stitches in the creation of the garment. SEO works in exactly the same way. Businesses are different. They are different in their customer...

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New wave SEO/SEM is here!

Like most things, especially things related to high tech and the internet, SEO/SEM tactics and strategies change over time. The reason for this is simple: Rapid internet growth. The core of SEO has been providing top quality content, attracting an audience and getting clicks and hopefully back links from them. But while this has always been and still is an important part of any effective plan it can no longer function alone. To paraphrase John Dunne, “No website is an island”. The...

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