Case Study

THE COMPANY: TERRA ARTESANA

An popular ecommerce dedicated to make lives rich with relationships, inspiring activities and fabulous environments in home or outdoor. Their products including extra ordinarily designed and superb quality Mexican, Aztec style bathroom fittings such as Talavera tiles, coper sinks, Aztec calendars, bathtubs etc.

Client: Terraartesana.com
Project Type: Search Engine Optimization

Traffic Growth


Keywords


Challenge

Our responsibilities were getting higher ranking for client’s major converting keywords in a competitive space. Client was spending in PPC and our goal was to rank the main keywords to reduce that cost. The site was in Magento platform where it was bit complex to work on all the recommendations we sent for better performance.



Solution

We provided a comprehensive consultation on how the site can be properly structures, contents can be updated for better search engine ranking. Initially, we did a comprehensive optimization and then month to month we provided good quality backlinks to the site, critical improvement advises and implemented those to ensure the site is more search engine friendly and actually connect with customers in terms of appearing in search results.



Results

We were able to achieve 90% of target keywords on first page of Google including some critical business keywords with high search volume and competitions. Running an AdWords campaign with those keywords might cost avg. $200/day and $6,000/month (That’s a hefty $72,000 per year)