Don't attempt to optimize your site with keywords that have a lot of competition. For example, if you were to a search on Google for the keyword ÔÇ£SEOÔÇØ you would get a result of 716,000,000 pages. You don't have to be a genius of marketing to know that there is too much competition for this specific keyword and that it will be very hard to rank well for this term. Therefore, besides concentrating efforts on on keywords that are easier and more...
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Penguin 2.0 ÔÇô Explanation First of all, you need to understand the basics of the Penguin 2.0 as a feature for the search engines. The main purpose of the feature is to spot the link spam that have the purpose of toying with the algorithms that Google was working with when it comes to its search. Those link spam were using SEO strategies in an off putting manner, making it very hard for the pages to be accurate in its information, rather...
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Have you received one of GoogleÔÇÖs vouchers to try out AdWords? Are you thinking about trying your first PPC campaign? If so, there are a few things you need to know before you take the plunge. Although Google touts AdWords as being easy to use, that is nowhere near the truth. In fact, setting up a campaign is not easy. Setting up a successful campaign is next to impossible for beginners, let alone experienced AdWords users. There are many different concepts you...
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New startups are always worried about how they should start their SEO. ItÔÇÖs important for any business to get top of search engine result pages for terms users are using to search them or their competitors. When you get a new website for your start up ÔÇô definitely you are behind from your competitors taking advantage of search engine result pages ranks. So itÔÇÖs going to be a tough job to crack the nut! Recently, one of our clients started a new...
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The idea of inbound marketing is a rather interesting area wherein itÔÇÖs not just about search engine optimization (SEO), but rather a wider span of various internet marketing means. Inbound marketing comprises of domains like search, PR, Content, social, CRO, email and likewise. Now what is it thatÔÇÖs going to affect the world of inbound marketing in 2013? Read on to find out the 10 most popular predictions. 1.┬á┬á┬á┬á┬á GoogleÔÇÖs undaunted domination of search There has been a lot of talk about...
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