Penguin 2.0 – Explanation
First of all, you need to understand the basics of the Penguin 2.0 as a feature for the search engines. The main purpose of the feature is to spot the link spam that have the purpose of toying with the algorithms that Google was working with when it comes to its search. Those link spam were using SEO strategies in an off putting manner, making it very hard for the pages to be accurate in its information, rather than being useful to the users. The main idea of the firs program and the second one now is to go deeper into the process of spotting these links and eliminating them from the search engine results. Basically, the intent here is to give the user a full and clean experience.
Prepare your website!
Companies all over the world compete with each other in the online environment in order to grab the attention of clients, potential clients and users. That is the reason why some of the companies may choose to over-exaggerate with the links that the use on their websites. Those websites need to pay attention to the Penguin 2.0 update as it will burn the overly sized SEO websites to the ground. The best idea here is to create a natural and very well organized content that has a fairly distributed amount of SEO features inside of it. The idea here is to attract users in a natural manner, rather than doing so obsessively and without any solid content.
Mind the keywords that you use!
Another great piece of advice here is to mind the keywords that you use when it comes to your website. A proper research will show you which are the most popular ones and which ones are used by spam links. The idea here is to associate your content with the right ones in order for the Penguin 2.0 to actually consider you a great reference when it comes to the search engine results, rather than a spammer. It’s really important to take this seriously because it will cost your position in the search engine hierarchy.
Link your reputation
It’s really hard to make a great networking in any area of expertise, especially in the online environment. This is because of the fact that you need to have something to share and offer in order to be taken into consideration by others. But, as hard it might seem, this is the aim you need to work towards because linking with reputable websites, will not only boost your credibility in the search engine results top, but it will actually help you gain a lot of trust from various potential clients from all over the world. Think about how you choose a specific brand and how influenced you are if that brand is linked with something that has a solid reputation. If that is something that you resonate with, it’s important to make the proper decisions for your website as well.
It works for more languages now!
Furthermore, when it comes to the previous version of the algorithm update, you should know that the English searches were the ones that were targeted the most. With the new update now, the idea is to expand the area of the languages in which the feature works so the other popular languages like French or German have been chosen for the test as well. So, basically, people from all around the world need to start minding the content and the quality of their links when it comes to their website. This will make a more ecological online environment for the users that don’t want to be spammed!
It’s best to be on the first page.
One of the worst things that can happen when it comes to the effects of this feature is the fact that you will be down ranked. It might not seem much, but the fact that you aren’t on the first page on the search engines can really affect your traffic on the website.