Like most things, especially things related to high tech and the internet, SEO/SEM tactics and strategies change over time. The reason for this is simple: Rapid internet growth. The core of SEO has been providing top quality content, attracting an audience and getting clicks and hopefully back links from them. But while this has always been and still is an important part of any effective plan it can no longer function alone. To paraphrase John Dunne, ÔÇ£No website is an islandÔÇØ. The...
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