Archive for the ‘Pay Per Click’ Category

Google AdWords and Small Business-Oil and Water

Have you received one of GoogleÔÇÖs vouchers to try out AdWords? Are you thinking about trying your first PPC campaign? If so, there are a few things you need to know before you take the plunge. Although Google touts AdWords as being easy to use, that is nowhere near the truth. In fact, setting up a campaign is not easy. Setting up a successful campaign is next to impossible for beginners, let alone experienced AdWords users. There are many different concepts you...

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Is Your Ad Campaign Maximizing Your Potential Earnings?

Prior to the Internet, embarking on a new adventure meant effectively researching the local area where your business would be set up in order to maximize profits. An online business and website gives you the opportunity to reach markets far beyond the scope of your location, but have you optimized your ads to make use of your global traffic? Christian Arno gives us some tips from his article on Creating a Successful Global Campaign. LetÔÇÖs break it down into language the average...

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